We sell property in Chonburi and we build the software for businesses that do the same. This page is the research that decides what we build. Researched September 2026.
Nobody buys "real estate software". They buy one of about eight distinct products, usually from eight different vendors, and then complains that none of them talk to each other. The category was worth about USD 9.5bn in 2024 and is forecast at USD 12.6bn by 2029, a 5.8% compound rate; RealPage led 2024 on 13.4% share and the top ten vendors together held 51.2% (Apps Run The World).
A boutique brokerage typically runs three to five separate products — CRM, transaction management, a marketing tool, portal contracts — and, in the words of one 2026 survey of the New York market, "these tools don’t talk to each other cleanly. The brokerage pays for three separate vendor relationships, manually bridges data gaps, and still has no cohesive AI-assisted workflow." The re-keying is the tax: a property is typed into the CRM, again into the portal, again into the contract, again into the accounts. — Metricus, 2026
Landlords and managers struggle with late payments, chaotic maintenance scheduling and disorganised record-keeping, where manual process delays financial tracking, tenant engagement and tax preparation. The complaint is rarely that the work is boring. It is that the cash arrives late. — Programming Insider, 2026
Users of the large management platforms cite pricing tiers and add-ons as a pain point, particularly where key functionality needs a higher tier to unlock, and quote-based pricing that makes costs hard to compare at all. In the mature markets this is a grievance. In a market of twenty-agent Thai agencies it is fatal. — Buildium, 2026
78% of US agents call MLS integration a must-have when evaluating a tech stack. Software that cannot read and write the authoritative record of what is for sale is a toy. This is the single most important line on this page, because Thailand has no such record at all. — NAR, via Metricus
E-signature is the most used technology among US agents at 79% adoption. It won because it removed a physical step everybody hated. Features that add a step, however clever, do not get used — which is the whole argument for building inside LINE in Thailand rather than beside it. — NAR Technology Survey, via Metricus
The fourth complaint above — that software must integrate with the authoritative record of what is for sale — has no Thai equivalent, because there is no such record.
Thailand has no single authoritative, machine-readable register of what is for sale. The Department of Lands does publish LandsMaps, covering more than 34 million parcels with fourteen fields including area, deed number, responsible land office and government appraisal price — genuinely useful, and free. But the Department warns explicitly that it is not legal evidence, and ownership records are held locally at individual land offices, accessible only in person. Geometry and appraisal price are online. Ownership, encumbrances and transfer history are not. — Department of Lands LandsMaps, via Prospec
Thailand has no strict educational or licensing requirement for agents; running an agency falls under general business rules, though a brokerage licence is commonly required when acting as intermediary, particularly with foreign buyers. Certification exists but is voluntary. The consequence for software is blunt: nobody is coming to audit a Thai brokerage’s files, so a product cannot be sold on fear of an audit the way SkySlope is in the United States. Thai software sells on money earned or hours saved, and on nothing else. — ARAB MLS
A condominium’s foreign-owned floor space cannot exceed 49%, calculated on floor area rather than unit count. Before a foreign transfer can register, the condominium juristic person must confirm in writing that the quota is not exhausted, and the Land Office verifies it independently. That is square metres moving in and out of a finite pool, per building, gating every foreign sale in the country — and in practice it is maintained in a spreadsheet or a paper file. It is a database problem being solved with a photocopier. — Terms.Law
Purchase funds must arrive from overseas in foreign currency and convert to Baht on arrival. The receiving Thai bank issues a Foreign Exchange Transaction form only if the wire came from abroad, in foreign currency, stating its purpose. Get the reference wrong and the transfer cannot register. A document dependency this brittle is exactly what software should be watching, and almost nowhere is anything watching it. — Terms.Law
The Electronic Transactions Act recognises electronic signatures as equivalent to handwritten, in two grades: simple signatures with basic authentication, and advanced signatures using qualified certificates from a licensed certification authority — with the qualified grade expected for high-value matters such as real estate. A product cannot simply bolt on a signature pad and call it done. — eSign.ai
Thailand’s Personal Data Protection Act is modelled on GDPR, in force since June 2022, mandating consent, data minimisation and security, with fines up to THB 5 million. An agency database is wall-to-wall personal data, and the industry habit of passing buyer lists between agents sits squarely inside its scope. — Securiti
The gap is visible in that list: a portal layer, a valuation attempt, a building-administration layer and a young agency CRM — but nothing that joins the foreign buyer's transaction together.
The Dubai Land Department sells software providers a commercial API gateway into the state's own real estate systems, at AED 30,000 + 5% VAT per year, all services, one year of support included (Dubai Land Department API Gateway).
In Thailand none of those is available to software at any price, and real-time broker verification does not exist as a concept.
| International | Thailand | UAE | |
|---|---|---|---|
| Authoritative listing record | MLS, Rightmove | None | Portals plus DLD |
| Title data available to software | Commercially available | In person only | Via DLD APIs |
| Tenancy registration | Varies | None | Ejari API |
| Agent licensing | Mandatory, audited | Effectively voluntary | RERA, verifiable in real time |
| Escrow on off-plan | Standard | In law, rarely used | Mandatory |
| Compliance as a sales driver | Strong | Absent | Very strong |
| Primary communication channel | Email, SMS | LINE | |
| Currency-control paperwork | None | FET form | None |
| Cap on foreign ownership | Rare | 49% by floor area | Freehold in designated zones |
Not a CRM. We build the part only a Thai operator can build, and that we already do by hand every week: the foreign-buyer transaction spine.
Pricing is published, flat and per seat.